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Here We Go Magic

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Here We Go Magic
Keeping it Loose, Keeping it Real

Build bridges with your audience rather than building a mythology about yourself.

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Here We Go Magic
Un-Mix-Tape-Able

They'd like to remix their own music, but right now all the parts are a little scattered.


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Here We Go Magic
Commercial Failures

Sometimes a downside to getting your song licensed for a commercial is the sacrifice of indie cred.

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Here We Go Magic
Doesn't "Ad" Up for Commercial Use

You won't ever hear Black Flag on a McDonald's commercial, for example.


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Here We Go Magic
Maybe it's a Girl Thing

Some girls are kinda half-proud of that Lisa Lisa and Cult Jam record in their collection.

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Here We Go Magic
Armed and Dangerous

Hey, watch 'em do stupid human tricks!


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Here We Go Magic
Never Rip Off Calvin and Hobbes

And while you're at it, don't flip-off the camera or mess up your friend with drugs.

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Here We Go Magic
Love Them Some Moby Dick

They sure love them some Herman Melville. And don't be surprised if you pick up on a theater influence.


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Here We Go Magic
Freedom of Choice

The Internet gives fans a way to seek out the bands they like, rather than being force-fed whatever radio wanted them to swallow.

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Here We Go Magic
What, You've Never Heard of Him?

If you don't know jazz organist Lonnie Smith, shame on you!