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Because Music Begins With a Point of View.

Hanson

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Truly Proud Of The American Image

Hanson endorses a positive image of Americans; one that's compassionate and positively influencing the world.

(00:37)

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Break Out The Identity Search Party

Isaac does not see America as a divided nation, but rather one that's struggling to find its identity.

(00:51)

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Hanson Hoping For More Helping

Isaac explains his bold concerns for an American regime change, and its possible effect on support for Africa.

(00:51)

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We Are The World

Most Americans will be surprised to hear that Bush did more than most of our former leaders when it came to aiding Africa. (00:31)

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Finding Fueling And Energizing Their Fans

If you are looking for a jaded and defeated musician, it is not here. (1:17)

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They Did The Mainstream Mash

Hanson's label 3CG is based around music they believe in and gives them the freedom to take chances when creating. (1:17)

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Ahead Of Their Time

People didn't understand why Hanson started their own label when they did; but soon enough, the merits of it became clear and allowed them to take the risks that they wanted. (00:41)

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No More Second Chances

Isaac pulls in a Bono example to demonstrate how the music business is not what it was even 20 years ago. (00:57)

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Why Chase After The Monsters?

Hanson says 'do it yourself' from the get go, the rewards are that much greater. (00:37)

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Pushing Percents

Since Hanson began 3CG, they've witnessed firsthand the rapid changes hitting the music industry. It's outstanding to hear examples of smaller companies making a living through digital sales. (1:03)

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